Natural Search Engine Optimization Or Pay-per-click

The internet is literally like having the world at ones fingertips. Not only does it provide families a cheap way to stay in touch (e-mail and instant messaging), it allows students to cram for finals and write last minute papers in the middle of the night, long after the library has closed, but the internet is suddenly a way for the smallest business to break into a global market.

Let's pretend that you are the owner of a small novelty store in a small rural town in the Midwest. Most of your merchandise is handmade trinkets and crafts created by the residents of the small town (on commission so the up front cost of most of your merchandise is minimal). Although business is slow during the winter months during the tourist season you turn a tidy profit. One day as a Chicago tourist purchases a photo of the late afternoon sun glinting off a herd of sleeping cattle she mentions that she wishes you had a website so she could purchase quaint Christmas gifts for her family. As she leaves the story, her wrapped photograph tucked under her arm, you stare at your computer.

The internet could be a cheap way to increase your profit margin. You already have your physical business, a website would simply be an addition. You look at all the pretty knickknacks arranged throughout the store. If you expanded your business to include a website you could sell mid-western trinkets all over the world. It wouldn't take that much time. You have a friend that would design and teach you how to manage a website for free. You could answer questions during the slow times when you're not doing anything anyway. It would be a win-win situation.

In theory you're correct. A website could be a lucrative addition to your business.

It is possible to design website, register a domain name, and submit it to a website. But what happens next. Just like the physical shop the website will not do any business if there isn't any traffic. No one will visit your online store if they don't know about it.

The chances are good that your regular customers will probably check out your website, the ones that made items you have featured will probably tell their friends and families about it, but the chances are good that they won't buy anything, why should they pay for shipping and handling when they can drive a couple of miles and purchase it directly from you. Your tourist customers might buy from your online store but only if they know about it and since you probably waited until the slow season to create your website it will be months before you can tell them.

You could look into search engine optimization.

You might even want to consider something called pay-per-click.

Pay-per-click is a search engine that bases its rankings on something that is called a bid position. A website owner bids for an elevated position in the ranking when a certain keyword is typed into the search bar. The higher the bid, the higher the ranking.

Businesses that use pay-per-click prefer it to natural search engine optimization because it's an easy efficient way to improve a sites ranking and increase its traffic. Pay-per-click also lets webmaster maintain control over the search engine campaign.

People who for go pay-per-click to natural search engine optimization say that the cost of pay-per-click is too high.
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By: Li Ming Wong

Uncover The Brutally Effective SEO Software That "Average Joes and Janes" Are Using To - Quickly and Easily Blow Up Their Bank Accounts, Explode Their Traffic, and Triple Their Sales - With Little Or No Extra Work... Effective SEO Software.

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Real Estate Sales Training: Choose A Playing Field Where You Can Be King

From your real estate training youve probably been told you need to stake out a farm. The concept is that you can be the expert for your farm, and represent the buyers or sellers in your staked out area. Woohoo, in most cases there arent enough property transfers in your farm in any given year to feed your dog. Dont bet your success on your farm.

Most real estate training focuses on getting you to do the exact same thing the other +300 plus real estate agents for every property transfer are doing. So whats your competitive advantage to doing that? How can you expect to even get in the real estate game when there isnt an advantage to working with you. Your clients really arent dumb enough to believe that youre an expert in your farm anyway.

If you want to succeed in real estate you need to choose a playing field where you can be king. A good playing field provides enough property transfers generating enough income in a given year to make it possible for you to hit your revenue targets. In all likelihood a good playing field has very little to do with neighborhoods. A good playing field is an area where you already have connections. A good playing field can be related to your passions.

If you can build a real estate business around the things you already love you will benefit from increased real estate sales. Probably the best way to help you understand this is through an example. Lets say your passion is travel. As a traveler you probably travel as often as you can and attend events where other travel lovers go, you know other travel lovers, you have friends who are travel lovers, you know travel agents, you know what travel lovers need and want, and you know how to help those travel lovers get what they want when it comes to a property. In fact, you work with people who love to travel helping them to find the property thats right for the avid traveler. Now if you said that do you think travel lovers would be interested in what you had to say, and that it would lead to more real estate sales sales for you? Do you think travel agents would get it and refer their travelers to you? Duh, this is an example of a good introduction.

So, wheres your playing field, where you can be king of real estate sales in that field. Pick a field where people already know you, like you, and trust you as one of them. Then help them to understand that you are the expert in working with people like them. Once you get your first client in your playing field, and do a good job with them you have a built in referral system within your playing field that will drive business your way almost effortlessly.
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By: Cheryl A. Clausen

Would you like to learn more about your sales skills? Try this Sales Skills Analysis and find out where your opportunities for improvement are. Looking for success? find Success here.

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